It’s not about how you would like to be sold to, it’s about how your customers would like to be sold to. Featured in the Best Selling Podcast hosted by Vince Beese, Jason Cutter discusses his book “Selling with Authentic Persuasion” and shares…

• People like having titles in their role rather than “salesperson” 
• Being authentic and empathic when selling 
• Mindset shift as it’s your duty to help your prospect  and not expect anything in return 
• Being honest and telling your prospects what would be a better fit, even if that includes your competitors’ products or services