Why Cold Calls Are Wrong For Most Organizations
It’s not that I am against cold calls. I just don’t think they are the most effective way to generate sales for most organizations. Yes, they will work to get…
What A Sales Guy Learned At A Compliance Conference
Comply2019, put on by the great people of Performline, is a compliance conference primarily focused on “FinTech”—Financial Technology. Another term used a lot these days is “RegTech”—technology designed for regulation…
4 Sales Fundamentals, Whether You Are Working the Booth or the Phones
I had the opportunity to write an article for the Tradefest.io website about how telesales and trade show expo booth sales should be done in similar ways.I have been in sales…
IRS Call Center Scam Owner Arrested
Since 2013, the tax official impersonation scam "has been on a relentless path, claiming more than 15,000 victims who have collectively suffered over $75 million in losses", said Treasury Inspector General J. Russell George.
The Sales Experience Podcast
Purpose: To help sales people and sales leaders enhance the sales experience for their prospects to close more deals, increase revenue, and create raving fans.
Lessons From Martech West 2019 – Part 4
In this last (for now) installment of what I realized while at the Martech West 2019 conference is the expanded perspective of what is referred to as CX – The Customer Experience. With the technology available there are so many varied ways to enhance the CX to provide a better level of service to customers.
The Top 5000 Marketing Technologies - So many solutions!
Lessons From Martech West 2019 – Pt. 3
With the age-old battle between marketing and sales, I have found the best solutions come in the form of digital transformation and provides automated intervention. At the conference I saw many solutions that organizations use like what I have had built for customized applications.
Why is it so difficult to align sales and marketing?
Lessons From Martech West 2019 – Pt. 2
The second interesting part of the Martech Conference was the relative focus on holding sales accountable. You see, the conference was being held by marketing technology specialists FOR marketing professionals within their respective organizations.
Martech West 2019
Lessons From Martech West 2019 – Pt. 1
Last week I was at the Martech West 2019 Conference, in San Jose, California. There were some definite gems that I got from it that I wanted to share.
Paradox of Data
I recently discovered that business gurus taught me wrong. There is a principle I have blindly believed for a long time: What gets measured gets managed. Theoretically, this means that…
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