Comply2019, put on by the great people of Performline, is a compliance conference primarily focused on “FinTech”—Financial Technology. Another term used a lot these days is “RegTech”—technology designed for regulation…
I had the opportunity to write an article for the Tradefest.io website about how telesales and trade show expo booth sales should be done in similar ways.I have been in sales…
Since 2013, the tax official impersonation scam "has been on a relentless path, claiming more than 15,000 victims who have collectively suffered over $75 million in losses", said Treasury Inspector General J. Russell George.
Purpose: To help sales people and sales leaders enhance the sales experience for their prospects to close more deals, increase revenue, and create raving fans.
In this last (for now) installment of what I realized while at the Martech West 2019 conference is the expanded perspective of what is referred to as CX – The Customer Experience. With the technology available there are so many varied ways to enhance the CX to provide a better level of service to customers.
With the age-old battle between marketing and sales, I have found the best solutions come in the form of digital transformation and provides automated intervention. At the conference I saw many solutions that organizations use like what I have had built for customized applications.
The second interesting part of the Martech Conference was the relative focus on holding sales accountable. You see, the conference was being held by marketing technology specialists FOR marketing professionals within their respective organizations.
Last week I was at the Martech West 2019 Conference, in San Jose, California. There were some definite gems that I got from it that I wanted to share.
I recently discovered that business gurus taught me wrong. There is a principle I have blindly believed for a long time: What gets measured gets managed. Theoretically, this means that…
If you have read several of my posts or articles, or checked out my website, then you have seen me reference “systems” in most of the things I have written.…