IRS Call Center Scam Owner Arrested

Since 2013, the tax official impersonation scam "has been on a relentless path, claiming more than 15,000 victims who have collectively suffered over $75 million in losses", said Treasury Inspector General J. Russell George.

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Lessons From Martech West 2019 – Part 4

In this last (for now) installment of what I realized while at the Martech West 2019 conference is the expanded perspective of what is referred to as CX – The Customer Experience. With the technology available there are so many varied ways to enhance the CX to provide a better level of service to customers.

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Lessons From Martech West 2019 – Pt. 3
The Top 5000 Marketing Technologies - So many solutions!

Lessons From Martech West 2019 – Pt. 3

With the age-old battle between marketing and sales, I have found the best solutions come in the form of digital transformation and provides automated intervention. At the conference I saw many solutions that organizations use like what I have had built for customized applications.

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Lessons From Martech West 2019 – Pt. 2
Why is it so difficult to align sales and marketing?

Lessons From Martech West 2019 – Pt. 2

The second interesting part of the Martech Conference was the relative focus on holding sales accountable. You see, the conference was being held by marketing technology specialists FOR marketing professionals within their respective organizations.

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Paradox of Data

I recently discovered that business gurus taught me wrong. There is a principle I have blindly believed for a long time: What gets measured gets managed. Theoretically, this means that…

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