With the age-old battle between marketing and sales, I have found the best solutions come in the form of digital transformation and provides automated intervention. At the conference I saw many solutions that organizations use like what I have had built for customized applications.
The second interesting part of the Martech Conference was the relative focus on holding sales accountable. You see, the conference was being held by marketing technology specialists FOR marketing professionals within their respective organizations.
Last week I was at the Martech West 2019 Conference, in San Jose, California. There were some definite gems that I got from it that I wanted to share.
I recently discovered that business gurus taught me wrong. There is a principle I have blindly believed for a long time: What gets measured gets managed. Theoretically, this means that…
If you have read several of my posts or articles, or checked out my website, then you have seen me reference “systems” in most of the things I have written.…
While every business owner and executive knows not to do this, it is truly amazing the number of times I have seen a top sales rep moved up to team lead or sales manager. They are easy to spot based on the numbers—their team is not going to perform very well. Why don’t great sales reps make great sales managers? For several reasons.
Employee self-awareness can be tough for an organization to influence. When you look at the actual term, it’s about individuals getting to know themselves and learning what their individual strengths, weaknesses, desires, goals, and passions are. Even though it is a solo mental journey, managers can do a few things to help achieve higher levels of self-awareness in their people.
When done correctly, the management team of sales and marketing-based departments will always be optimizing based on several factors. To the sales rep, a lead is a lead—inbound or outbound. But to management, many different ways exist to calculate closing effectiveness.