The 30-Day Authentic
Persuader Challenge

"Thank you! One way this challenge is having a positive impact on me professionally and personally is by helping me stay focused.”

Marina Goldstine | Penny Mustard 
Challenge Participant Spring 2021

Become the persuasive, influential person you've always dreamed of being.

The 30-Day Authentic Persuader Challenge

A revolutionary way to bring the principles of Selling With Authentic Persuasion into practice.

The next 30-day Authentic Persuasion Challenge starts June 14th

"It made me think, refocus and look for different avenues to selling."

Demetrius Belcher | Sales Loft
 Challenge Participant Spring 2021

Why a 30-day Challenge?

The 30-day Authentic Persuasion Challenge provides you:

  • A proven, powerful way to build your persuasion and influence skills using only minutes per day.
  • Daily inspiration to get your day started off on the right track.
  • A forum for sharing your daily victories with other challenge participants.
  • Daily training to put into the practice the tips for success I will be sharing with you.


  • Daily inspiration
  • Micro-coaching
  • Networking with other sales professionals
  • Progress tracking

All done in only *minutes* a day

"Understanding how to better communicate with the customer.”

Patrick Frisco | Revenue Group 
Challenge Participant Spring 2021

It’s an online interactive experience that helps you become a better leader.

The challenge uses principles of habit formation, positive psychology and gamification to simultaneously educate, inspire, motivate, and focus your selling mindset and actions every day.

Most participants spend less than ten minutes on the platform.   Since it’s asynchronous, you can participate at the time that best suits your schedule. Once a week, there’s a longer (about ten additional minutes) lesson.

There are multiple pieces to the challenge, most of which take longer to explain than to do. They include: Daily Inspiration:  You read an inspirational Authentic Persuasion/mindset quote.

Daily Intention:  After focusing your intention on the core Authentic Persuasion principles of the challenge (self-awareness, moving prospects forward, closing sales, focusing on your strengths) you state what you intend to do that day to practice effective Authentic Persuasion.

Wall of Wins:  Ideally at the end each day, you write and share some of your wins publicly with the rest of the challenge community.  You can support and connect with other participants through comments and high-fives.

Coach’s Corner:  Three times a week, you receive messages (short videos, text, or audio) on a single authenticity or persuasion lesson for you to reflect on and apply in your daily actions.

Weekly Challenge: Once a week, you receive a longer (up to about 10 minutes) video, such as a TED talk to inspire your mindset and behavior.

Gratitude:  Once a day, you publicly share something you are grateful for. You can also read other’s gratitude statements.

The challenge leader reads through all the wall of wins and offers daily encouragement and support. In addition, participants have access to ask questions of the challenge leader 24/7 during the duration of the 30 days.

For each action listed above, you earn points.  At the end of the challenge, every 100 points earned is converted into a raffle ticket.  Prizes are raffled off at the end.

The challenge continues through every weekend.  You may find that focus of your sales behaviors (intentions, wins) may be more personally than professionally focused.

The platform and community is available for you to be as involved as you wish. Ideally, you’d set your intentions in the morning and reflect on your wins in the evening. However, if your schedule is such that you can only log on once a day, you’re welcome to use the platform in the way that will best serve your own development needs. If you “miss” a day or more, you’re welcome to re-connect at any point.  Earlier content will still be available for you to review.

You can decide how much or how little of your work you share.  Do know that one of the biggest benefits that previous participants have found is how powerful the shared communal aspect of going through this challenge with other like-minded aspiring leaders.  Making your wins and gratitude public will likely increase the learning impact on you.

The next 30-day Authentic Persuasion Challenge starts June 14th

Join the Sales Revolution!

Don’t miss out on the opportunity to take your sales and persuasion skills to the next level!

The next 30-Day Authentic Persuasion Challenge Starts on June 7th.

Investment: $397/person*


We'll save your spot and send you an email once registration is open!

Marketing by