Featured in Episode #594 of the Daily Sales Tip hosted by Scott Ingram, I discuss about what all prospects may have in common. That is their greatest fear in change and making a mistake when buying a new product or service.
Salespeople need to provide emotional assurance to prospects in gaining their trust. Being open and honest about what may or may not be the right fit for them will help them feel safe and allow them to follow your need.
Listen to the full episode to learn more!