People Catalyst Ep.140 Authentic Persuasion – Jason Cutter

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Karla Nelson People Catalyst Jason Cutter

Featured on the People Catalyst podcast Ep.140 hosted by Karla Nelson, we discuss the impact of fear and avoidance of danger that prospects go through when tying their view on buying or switching to new products and services. As an effective way to build trust and relationship with clients, the importance of a salesperson during the sales process is to guide prospects through the journey while reducing buyer’s risk.

This episode includes topics on the fundamental challenges of sales, how to determine selling the right fit to prospect needs, and the strategy to uncover a solution by using the same process as a doctor in your sales career.

Ready to have Jason as a guest on your podcast to chat about everything from sharks, to sales, to mindset, to life? Email
Also, make sure to order Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker.