How does selling involve leadership?
Being a salesperson does not mean you need to use tactics, tricks, or manipulation to close deals with your prospects. They often view their role in traditional sales, pushing prospects to buy.
One approach to sell effectively is operating as a sales ‘leader’ in which you will guide your prospects forward. This leadership framework consists of traits that apply to a sales role when selling products or services. A shifting mindset to leadership is key to persuasion to build and gain trust.
Learn more about what the traits of leadership are to be a sales ‘leader’ to provide value for your customer.