Price Or Value Matters More with Jason Cutter | Negotiate Anything

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Negotiate anything podcast with Jason cutter Authentic Persuasion CCG

“Price doesn’t matter, it’s value that matters”

Change is difficult to accept. Introducing a new product or service to your client may be a challenge as many stay in their comfort zone, but that doesn’t mean they are making the right choice. 
Sales is about helping to identify what your client’s needs are and finding the solution to their problem. How do you move forward in your sales process with your clients?  
On Negotiate Anything podcast hosted by Kawame Christian, Jason Cutter discusses the difference between sales and negotiation, emphatic reversal, and higher authority close. 
Help your prospects find their “why” and then determine how you can help them overcome their fears and out of their comfort zone for new changes. 
Ready to have Jason as a guest on your podcast to chat about everything from sharks, to sales, to mindset, to life? Email
Also, make sure to order Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker.