CUTTER CONSULTING GROUP

Build amazing sales teams.

Sales training and consulting for growth oriented companies

Check out our Youtube Channel:

Top Ways How To Sell Like A Sales Professional

What Are They Afraid Of?

Authentic Persuasion Training:
Generating Referrals

What We Do To Help Our Clients Increase Sales

Gap Analysis

We'll assess your sales business unit to determine where you are today vs where you want to be.

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Monthly Advising

Fractional VP of sales support for your leader and team to enhance your sales operations.

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Sales Workshops

We offer sales workshops for sales, sales management, customer service & other sales support personnel.

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We drive serious results for our clients

2,000+

salespeople we've helped

20 years

of sales experience

.5 million

podcast views

Why people believe in us

Scott Newman

“Jason understand all aspects of the selling cycle and can rally any team to be able to hit targets. He has the ability to look at the larger picture, including market factors, and then develop a sales strategy that will be successful. Recommend highly for any sales team help.”

Scott Newman

CEO/Founder Transparent BPO

David Cutter

“These sessions can be helpful for anyone in a sales/consulting role that is looking to pitch a product or service, whether that person has had training or not. These techniques are easy to understand, easy to apply and are very practical for every day sales calls.”

David Cutter

President/Co-Founder - Massive+

Nicole Titschler

“Authentic is the Key word! Jason taught my sales team to be themselves while offering legendary service. End result is happy client after happy client and a sales team who feels confident and secure in guiding the client through the process effortlessly.” 

Nicole Titschler

Director of Sales Penny Mustard Furnishings

We provide great services

Online Courses!

Authentic Persuasion Membership Program

Designed as a self-paced and interactive learning environment, members will have access to content curated to provide value to anyone in sales or wanting to be in sales. New content and discussion created monthly.

Podcast

The Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team.

THE AUTHENTIC PERSUASION SHOW PODCAST

Let us help you

grow your business!

Schedule a free consultation to help boost your sales career or sales operations.

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SEI Blog

[739] Embrace Open-Minded Sales Strategies

By Jason Cutter • 19 Apr, 2024
What are the consequences of prejudging potential clients? How does it influence the client's perception of salespeople? Prejudging potential clients based on their accent, appearance, or perceived characteristics can hinder the sales process and damage the relationship from the start. Instead, treat everyone the same and follow your sales process regardless of initial assumptions. In this episode, I talk about the common mistake of prejudging potential clients in sales. Drawing from my experience in running call centers, I discuss how prejudging based on factors like accent, location, or age can inadvertently sabotage the sales process. Tune in to gain valuable insights on navigating sales without falling into the trap of prejudgment.

[738] Identifying and Overcoming Bias

By Jason Cutter • 19 Apr, 2024
How do assumptions impact a salesperson's approach to selling a product or service? What are the dangers of prejudging a customer based on their appearance? Avoid prejudging potential customers. Every interaction is an opportunity, and making assumptions based on appearance or initial conversation can limit your sales potential. In this episode, I talk about the detrimental impact of assumptions in the sales process, the two common assumptions that are being made by sales professionals, and the importance of recognizing and rectifying them. Learn more valuable insights and strategies for avoiding these assumptions and optimizing your sales approach.

[737] Understanding Objections

By Jason Cutter • 19 Apr, 2024
How important is it to understand why objections are raised in sales conversations? How can this understanding be used to effectively handle objections? In today's episode, I discuss the importance of being in control of the sales process, overcoming objections, and the mindset needed to succeed in sales. I also talk about the analogy of a doctor's approach to diagnosis and prescription, drawing parallels to the sales process and emphasizing the need for confidence and professionalism. Learn more about why it's crucial to focus on presenting the value first, rather than getting caught up in addressing other concerns.
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