How can you persuade without manipulation? Sales have changed in a way where salespeople approach customers with intentions to help them for their reasons.  The mindset has shifted to moving conversations forward with the goal of long term relationships versus short term sales goals. 

Featured in the Marketing For The Sales Guy podcast with host Jeremy Orritt, Jason Cutter talks about his view on persuasion versus manipulation, how true are sales stereotypes, and the three key ideas of authentic persuasion. 

Listen to the episode to learn more about why you should have self-awareness, know your ‘why,’ and show leadership.