[004] Lead Generation Compliance, with Rob Seaver from LeadsCouncil

You are currently viewing [004] Lead Generation Compliance, with Rob Seaver from LeadsCouncil
Authentic Persuasion Show
Authentic Persuasion Show
[004] Lead Generation Compliance, with Rob Seaver from LeadsCouncil
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How do you legitimately run a call center? Why is it important to be educated with compliance, rules, and regulations?

A common reason companies run away from these things is the cost. It is human nature avoid to be presented routinely with how much risk there is in space. People don’t understand that risk entails reward.

In this episode, Rob Seaver, Executive Director of LeadsCouncil, and I talked about his role in setting standards and advocating for Performance Marketing Industry. We also talked about how technology takes its part and becomes a necessary component in improving quantity vs. quality.

Learn about compliance, ethical corporate culture, call center standards, and understanding the value of change.


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