[016] How To Use Consent-Based Marketing To Gain Higher Quality Leads, with Adam Chickman from Active Prospect

You are currently viewing [016] How To Use Consent-Based Marketing To Gain Higher Quality Leads, with Adam Chickman from Active Prospect
Scalable Call Center Sales
Scalable Call Center Sales
[016] How To Use Consent-Based Marketing To Gain Higher Quality Leads, with Adam Chickman from Active Prospect
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What is consent-based marketing and how does it work? You’ve likely heard the term “permission marketing,” but what does it actually entail?

Consumers who have given their prior express written approval to be contacted, are the ones only contacted in consent-based marketing. The goal is to ensure that only effective clients, or those who have demonstrated an interest in hearing from you, enter your funnel.

In this episode, Adam Chickman from Active Prospect and I, talk about how to gain higher quality leads. We also talked about his experiences as the VP of Sales relative to the call center world.

Learn more about internal team management and leadership, and also about growing the client base for your company.


Find out if your Sales Operation in Scalable

Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker

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Or go to Jason’s HUB – www.JasonCutter.com