Expensive does not mean better. You can win more sales with a long-term approach to selling.
It is the duty of a salesperson to serve customers with products that are the best fit. Consider what is in the best interest of your customer when introducing an item even if this means underselling.
In this episode, I talk about using the persuasion approach to move customers forward, how selling should be seen as a service to serve others, and whether the products you sold creates buyer’s remorse or happiness for them to come back next time.
Hear more about the given example of how selling an expensive versus an inexpensive gun that matches a customer’s needs better will create trust and customer satisfaction.
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