Thinking about getting into selling insurance? Are you worried that selling insurance is hard? Most of the time you’re going to have people tell you “No”. Even when you locate a good prospect, the product itself is hard to sell. People are loath to discuss how important it is to have insurance.
Unlike a new car or cellphone, insurance provides none of the instant gratifications that leads people to make impulse purchases. People don’t want them unless when they need them. Purchasing insurance may not seem like a high priority for most people. But let’s face it, accidents happen unexpectedly.
In this episode, Michael Bradley of Bradley Insurance Group talks about insurance generally and how the product itself is a challenge to sell to people. He also shares his sales processes and approach to making sure they deliver a good product for the right price because, at the end of the day, people have to trust who they’re doing business with.
Learn how education and staying honest with your customers about your product will help them acknowledged its importance. In the case of selling insurance, people will realize that if and when they have a claim, and if and when they have a problem, insurance is their best friend.
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