Have you effectively utilized your prospect client’s data to close a successful deal? How has lead generation evolved throughout the years? Does traditional marketing still work, or will it eventually go out of date?
Time passes by quickly, and the business industry would likewise adapt to these changes. Techniques and strategies will never be obsolete; they will be repurposed and reinvented to address the new changes in the rapidly growing society.
In this episode, Michael, Founder and CEO of Lead Generation World, and I talked about lead generation. We talked about its various aspects and evolution throughout the years, subscription-based lead generation, challenges in performance marketing, and the perception towards sales in the mental aspect.
Learn about navigating around uncertain scenarios, the importance of handling your customer’s data appropriately, how to be successful in sales, and how to be authentically persuasive in writing.
Michael‘s Bio Michael Ferree has spent over a decade in the performance marketing industry as both a buyer and a generator of Internet leads. He is well respected in the lead generation industry for his leadership on the LeadsCouncil, writings, and presentations on the topic of lead management, call center services, online marketing, and more recently for the creation of the Lead Generation World conference.
Michael has a passion for seeing companies and individuals gain success within the lead generation industry through education and networking. As a continuation of this passion, he also launched LGW Jobs which helps connect companies looking to hire lead generation professionals with individuals that have the highly sought-after performance marketing skills they are looking for.
Michael is the host of the LGW Podcast where he speaks with leaders across the performance marketing industry. He has a deep passion for helping companies succeed within the lead generation and performance marketing industry.
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