[E160] Optimizing Lead Generation with Nelson Bruton – Part 1 of 4

You are currently viewing [E160] Optimizing Lead Generation with Nelson Bruton – Part 1 of 4
Authentic Persuasion Show
Authentic Persuasion Show
[E160] Optimizing Lead Generation with Nelson Bruton – Part 1 of 4
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My guest for this next 4-part miniseries is Nelson Bruton. I am excited to chat with him about lead generation and optimizing campaigns to ensure that the right profitable strategy is in place. This will be a great series for anyone who is managing a sales team, as well as for salespeople who want insight into the marketing side.

In Part 1, Nelson and I talk about:

  • Marketing and Sales have the same objective
  • Sometimes “old school” is the best strategy
  • Hedgehog Concept
  • No one likes chat bots. Instead, use humans!

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