[E172] Doing Sales Automation Right with Shawn Finder – Part 1 of 4

[E172] Doing Sales Automation Right with Shawn Finder – Part 1 of 4

[E172] Doing Sales Automation Right with Shawn Finder – Part 1 of 4
The Sales Experience Podcast

 
 
00:00 / 00:11:38
 
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On this next 4-part series Shawn Finder, from AutoKlose and I talk about sales automation, finding the right amount to use without going full-auto (still need humans involved!), and the processes he has used with his teams to create success. 

In Part 1, Shawn and I talk about:

  • Living in the Canadian Silicon Valley
  • Dialing in the right amount and cadence of sales automation
  • Getting your SDR team to engage with prospects strategically
  • Why do prospects always answer when a manager calls?

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