[E196] Technical Sales Mastery with Ian Peterman – Part 1 of 4

[E196] Technical Sales Mastery with Ian Peterman – Part 1 of 4
Ian Peterman

[E196] Technical Sales Mastery with Ian Peterman – Part 1 of 4
The Sales Experience Podcast

 
 
00:00 / 00:12:13
 
1X
 

Are you selling a technical product or service? 

Do you struggle with being in the middle between your customer, engineer/product development, and marketing?

On this 4-part series, Ian Peterman joins me to talk about his experiences starting out as an engineer and moving into a consulting role. We talk about the challenges of technical-based sales and ensuring the best structure for success in moving prospects to customers. 

In Part 1, Ian and I talk about:

  • Engineers and Salespeople – can’t we all just get along?
  • Don’t Field of Dreams your product
  • Making sure the sales team is providing valuable feedback and suggestions
  • Sales – being the bridge between customers and engineers/designers

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