[E198] Technical Sales Mastery with Ian Peterman – Part 3 of 4

[E198] Technical Sales Mastery with Ian Peterman – Part 3 of 4

[E198] Technical Sales Mastery with Ian Peterman – Part 3 of 4
The Sales Experience Podcast

 
 
00:00 / 00:15:20
 
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This is the third segment of the conversation I had with Ian. 

In Part 3, Ian and I talk about:

  • Be careful not to oversell your product/service
  • Success comes from selling to your niche customers (and knowing who they are)
  • More niche discussion – sometimes you have to go wide, get the experience, then niche down again

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