[E199] Technical Sales Mastery with Ian Peterman – Part 4 of 4

[E199] Technical Sales Mastery with Ian Peterman – Part 4 of 4

[E199] Technical Sales Mastery with Ian Peterman – Part 4 of 4
The Sales Experience Podcast

 
 
00:00 / 00:15:29
 
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This is the final segment of the conversation I had with Ian. 

In Part 4, Ian and I talk about:

  • The windy journey of life and sales effectiveness
  • Sales should continue the conversation that Marketing started
  • You’re not just selling – you’re educating your customers
  • Succeeding in sales by being about relationships (not high-pressure tactics) 

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