[E232] Sell With A Story, with Paul Smith (Part 1)

You are currently viewing [E232] Sell With A Story, with Paul Smith (Part 1)
Authentic Persuasion Show
Authentic Persuasion Show
[E232] Sell With A Story, with Paul Smith (Part 1)
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One of the oldest types of communication is storytelling.

When your goal is to persuade/sell someone on your idea/product/service, one great technique is to tell stories.

Some salespeople are better than others.

My guest for this mini-series is Paul Smith, author, coach, trainer, and speaker focused on helping people tell better stories.

In this episode, we talk about the formula to use for using stories effectively in a sales conversation.


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