[E235] Book Review: EMyth Revisited

Authentic Persuasion Show

00:00 / 00:05:37

When a business book will help you sell better.

Yes – this is a business book that guides small business owners to success instead of the fate that awaits a large percentage of people who start their own company.

In this episode, I review the book and share why I feel it’s a critical book not just for business owners but for salespeople (especially when you are selling to small business owners).

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Tags: authentic persuasion, podcast, sales, sales experience

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