[E250] Sell Holes, Not Drills

You are currently viewing [E250] Sell Holes, Not Drills
Authentic Persuasion Show
Authentic Persuasion Show
[E250] Sell Holes, Not Drills

You are selling the wrong thing.

Your prospects don’t care about the features of what you are selling.

They might not even care about the benefits.

Unless it is what they need.

Most sales reps are focusing on the incorrect value.

No one buys a drill – they buy the hole.

And a professional salesperson knows they aren’t buying the hole either.

They are buying what that hole will do for them. 

Are you too busy selling DRILLS, or are you asking questions and then listening for the HOLES?

Book your free Sales Power Call with Jason

Enroll in the Persuading Like A Professional Online Mini-Course

Download The Power of Authentic Persuasion ebook

Get help with your sales team

Connect with Jason on LinkedIn