Your sales team represents the structure of your company. Should they deliver more productivity to get more leads so that they can increase profit?
There needs to be structure within an organization to guide salespeople on targeting their leads. Narrowing down to target prospects creates effective results that add value to their company.
Top salespeople may show leading performance, however, that does not necessarily mean they fit the team culture. With one person not being a team player or creating negative tension, this results in affecting the performance of the rest of the team.
Having the mentality of being all in one team and supporting one another is part of the key to success. That is where training plays an important role for salespeople who need to improve their performance and grow their knowledge of selling. This combination of behaviors and actions in a sales team indicates back to the management team.
Darryl Praill is the Chief Revenue Officer at VanillaSoft, the industry’s most established Sales Engagement Platform. As an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker, a 2020 top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch in 2019, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked for companies of all sizes
![You are currently viewing [E273] Tales of a new CRO, with Darryl Praill (Part 3)](https://www.cutterconsultinggroup.com/wp-content/uploads/2020/08/Season-3-TSEP-Covers.png)
