The more consistent your messaging, the more consistent your branding. If we look at how we present ourselves to our existing customers, buyers, and prospects, are we consistent with our branding? How do you ensure a consistent brand presence in all your on and offline brand communications?
The most critical piece in any business is building that buyer confidence and it is the key to buyer enablement. Whether via words, design, offerings, perspective, solutions, on and offline, your brand should build awareness and develop trust and loyalty with your existing customers and prospects.
Don’t leave your brand open to a variety of interpretations. That’s why it is important to develop standards for brand consistency, on and offline. Be authentic around the problems that you solve and the value that you bring. Every interaction customers have with your brand should embody the brand promises and its core values. And it is important to understand that but still deal with everybody differently.
It’s not always one size fits all. Keep the core of authenticity but still understand your audience.
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