[E292] Solving The CRM Problem, with Jeroen Corthout (Part 2)

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[E292] Solving The CRM Problem, with Jeroen Corthout (Part 2)
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Do you take a short-term or a long-term sales strategy to your business? One thing is for sure and couldn’t be stressed enough, try and avoid damaging your long-term sales strategy to make short-term pay off.

If you have a small or medium sized business, then it is likely you are focused on sales, and there is nothing wrong with that. It is natural to be driven by ROI. But one of the biggest mistakes that people make is rushing straight to the sales pitch. And on the best ways to sell while not being pushy is to take your time.

If you come off like you’re desperate for the sale, it will turn your prospect off. The main priority is to get your customer comfortable. This is why it’s crucial to also keep an eye on the future. Build your brand with a long-term perspective and your customers will respond accordingly. But if you only focus on sales, you may meet your sales goal, but your customers have no dedication to your brand. Hence, your customer retention is considerably very low.

It is so important to develop your own sales process. A sales process helps you organize your sales interactions by giving you steps to follow before you actually close the deal.


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