[E293] Solving The CRM Problem, with Jeroen Corthout (Part 3)

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Authentic Persuasion Show
Authentic Persuasion Show
[E293] Solving The CRM Problem, with Jeroen Corthout (Part 3)
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Like so many words associated with sales, there is so much to talk about the importance of authenticity & persuasion. And in today’s selling environment, authenticity is the most important virtue sales people can demonstrate, even if it means pointing them to a competitor that can give them exactly what they need.

Contrary to what people believe, persuasion is all about getting emotional engagement with other people. It’s not a shady tactic that involves convincing and forcing people to do things they don’t want to do. It is about trying to understand the other person better than our own interests.

A mindset shift is often required for those who want to increase their persuasive abilities. Genuinely believe what other people have to say, and what’s in their mind is genuinely as valuable as what is in your own mind. A persuasive sales conversation is at its root, about the exchange of value. 

Listen more, understand people’s words more, and focus on the value you bring to your clients. Learning and understanding how to do this shifts the seller into a position to persuade with empathy.


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