[E296] Honest to Greatness, with Peter Kozodoy (Part 1)

You are currently viewing [E296] Honest to Greatness, with Peter Kozodoy (Part 1)
Authentic Persuasion Show
Authentic Persuasion Show
[E296] Honest to Greatness, with Peter Kozodoy (Part 1)
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In the hustle and bustle of the business scenario today, speed is essential to making decisions and it has become so easy to forget the most important trait, being honest. When you think about traditional marketing practices, honestly probably isn’t the first thing to mind.

As it has been apparent that most businesses only focus on persuasion more than the absolute truth, we are now beginning to see a shift towards honesty in businesses, specifically in relation to Sales & Marketing. Top performing salespeople know that there is nothing more powerful than being honest, strategically. Any product is naturally imperfect like anything else. It has its own strengths and weaknesses. Rather than mystify the flaws of your products or services, you should embrace them and speak about them openly, honestly, and most importantly work to make them better.

In this episode, Peter Kozodoy, author of the book Honest to Greatness, talks about how strategic honesty can be leveraged to achieve great success. He talks about acknowledging weakness while maintaining a positive positioning is very endearing to customers. Instead of turning customers away, this honest communication inculcates a sense of confidence to the viewers and customers that a business understands their shortcomings and will change accordingly.

In the world of sales, true honesty is rare. But acknowledging your shortcomings will only make customers trust the legitimacy of your strengths and that’s why you can use it to your advantage. It will surely open doors to more prospects wanting to do business with you.


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