How do you build rapport? Why is this important in being an authentic persuader?

There is a framework that we can apply to any sales conversation, and this is one of its elements. Each conversation you have with a prospective buyer, you have to understand that it is in, and of itself, a complete sales transaction. It has to be treated as a complete sales process.

In this episode of my training session, I talk about the first part of what I have built as the Authentic Persuasion pathway, which is Rapport.

Learn more about being a certified authentic persuader, success in sales conversations, and sales fundamentals.

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