‘What do you recommend?’ ‘Which one should I buy?’ Those are the questions often asked by customers.
Having options makes it difficult for clients to make a decision. A salesperson’s duty is to lay out the best one or two options that fit their needs, providing valuable solutions to their problems.
Featured on Sell with A Story hosted by Paul Smith, I shared stories on mistakes I made in my early sales career, the concept of Paradox of Choice with providing too many options, and why you should sell for things you believe in.
Learn more about how giving too many options leads to trouble closing deals and what to avoid in the future.
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