It’s not that I am against cold calls.I just don’t think they are the most effective way to generate sales for most organizations.Yes, they will work to get some activity.…
The key to building trust with your prospects is setting the right expectations. It must be an extension of the marketing that led the prospect to you, whether its an ad, a letter, or your website. It’s important that as a sales person you know what story marketing is tell people, so you can continue that conversation.
In this last (for now) installment of what I realized while at the Martech West 2019 conference is the expanded perspective of what is referred to as CX – The Customer Experience. With the technology available there are so many varied ways to enhance the CX to provide a better level of service to customers.
With the age-old battle between marketing and sales, I have found the best solutions come in the form of digital transformation and provides automated intervention. At the conference I saw many solutions that organizations use like what I have had built for customized applications.
The second interesting part of the Martech Conference was the relative focus on holding sales accountable. You see, the conference was being held by marketing technology specialists FOR marketing professionals within their respective organizations.