![[E237] Security, Safety & Sales, with Zack Knight (Part 2)](https://www.cutterconsultinggroup.com/wp-content/uploads/2020/07/TSEP-Zack-Knight-Cover-768x768.png)
You have a duty to your prospects to help them buy the right solution.Whether it is persuading them on the best actions to deescalate an issue as a police officer.Or…
What do police, the military, security, safety, and sales have to do with each other? Even if you don’t think you are in sales, you are always selling. In this…
![[E235] Book Review: EMyth Revisited](https://www.cutterconsultinggroup.com/wp-content/uploads/2020/06/TSEP-E235-Emyth-Revisited-Cover-Image-768x768.png)
When a business book will help you sell better. Yes – this is a business book that guides small business owners to success instead of the fate that awaits a…
![[E234] Sell With A Story, with Paul Smith (Part 3)](https://www.cutterconsultinggroup.com/wp-content/uploads/2020/06/TSEP-Paul-Smith-Cover-768x768.png)
Are you telling stories in the wrong way? Yes – there is a correct way to tell a story. I wrap up the conversation I had with Paul Smith in…
Do you know how to tell an effective story? Part 2 of my conversation with Paul Smith We continue our discussion about how to use stories as an important tool…
One of the oldest types of communication is storytelling. When your goal is to persuade/sell someone on your idea/product/service, one great technique is to tell stories. Some salespeople are better…
![[E231] People Buy From People They Like & Trust (Q&A)](https://www.cutterconsultinggroup.com/wp-content/uploads/2020/06/TSEP-Cover-APQA-1-768x768.png)
People don’t buy features…they buy solutions. AND (most) People want to deal with and buy from someone they like and trust. When you are selling a product/service that with fairly…
On this Podcast I was interviewed by Jen Amos, host and founder of Jeneric Conversations.This conversation will have you thinking about:The value in focusing on your strengths and hiring your…
There are times when your service fails, and customers are unhappy. You might even start to lose faith in what you are selling. In this episode I discuss how to…
I am very excited to be interviewed by Kyle Gillette on the @SAGE Mindset PodcastIn this conversation, among many topics, we discuss the importance of surrounding yourself with other coaches and…