The founder of The Art of Shaving franchise, Eric Malka, he shares his view of the sales experience with putting customers first. The topics we discussed in this episode are for owners, managers, and sales professionals.
Listen to Part 1
- His obsession with service
- The inverted pyramid of who the most important person is in an organization
- Always focus on being true to who you are and clear on who you serve
[E147] Customer Focused Sales with Eric Malka – Part 1 of 4
Listen to Part 2
- Sales is about educating your customers
- How you lose by prejudging your prospects
- One complaint is too many
- Do you know your Lifetime Value of a customer?
[E148] Customer Focused Sales with Eric Malka – Part 2 of 4
Listen to Part 3
- You might not be saving lives but that doesn’t mean it’s not important
- How the Art of Shaving store began
- Hiring the Eric Malka way
- Caring in sales and leadership
[E149] Customer Focused Sales with Eric Malka – Part 3 of 4
Listen to Part 4
- Are your employees the right fit for your brand and culture?
- Hiring quickly leads to firing even quicker
- Sales reps are easy to measure their performance
- Make sure there is a scoreboard