TSEP Optimizing Lead Generation with Nelson Bruton

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Nelson Bruton Optimizing Lead Gen TSEP

In this episode with Nelson Bruton, the president at Interchanges, we chat about lead generation and optimizing campaigns to ensure that the right profitable strategy is in place. Learn about managing a sales team or gaining insight into the marketing side as salespeople. 

Listen to Part 1

  • Marketing and Sales have the same objective
  • Sometimes “old school” is the best strategy
  • Hedgehog Concept
  • No one likes chat bots. Instead, use humans!
[E160] Optimizing Lead Generation with Nelson Bruton – Part 1 of 4

Listen to Part 2

  • Priming the pump (Zig Ziglar)
  • What are you grinding for?
  • My favorite quote (Zig Ziglar, again!)
  • Abundance mindset regarding competition
  • Persistence
[E161] Optimizing Lead Generation with Nelson Bruton – Part 2 of 4

Listen to Part 3

  • Prioritizing your time
  • Being grateful, satisfied, and not stopping
  • Utilizing LinkedIn Sales Navigator
  • Sending video messages to prospects

[E162] Optimizing Lead Generation with Nelson Bruton – Part 3 of 4

Listen to Part 4

  • What’s your hourly rate, and why does it matter?
  • Key: Asking questions and actually listening
  • Fill your calendar with priorities
[E163] Optimizing Lead Generation with Nelson Bruton – Part 4 of 4
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