In this episode with Nelson Bruton, the president at Interchanges, we chat about lead generation and optimizing campaigns to ensure that the right profitable strategy is in place. Learn about managing a sales team or gaining insight into the marketing side as salespeople.
Listen to Part 1
- Marketing and Sales have the same objective
- Sometimes “old school” is the best strategy
- Hedgehog Concept
- No one likes chat bots. Instead, use humans!
[E160] Optimizing Lead Generation with Nelson Bruton – Part 1 of 4
Listen to Part 2
- Priming the pump (Zig Ziglar)
- What are you grinding for?
- My favorite quote (Zig Ziglar, again!)
- Abundance mindset regarding competition
- Persistence
[E161] Optimizing Lead Generation with Nelson Bruton – Part 2 of 4
Listen to Part 3
- Prioritizing your time
- Being grateful, satisfied, and not stopping
- Utilizing LinkedIn Sales Navigator
Sending video messages to prospects
[E162] Optimizing Lead Generation with Nelson Bruton – Part 3 of 4
Listen to Part 4
- What’s your hourly rate, and why does it matter?
- Key: Asking questions and actually listening
- Fill your calendar with priorities