CUTTER CONSULTING GROUP

Build amazing sales teams.

Sales training and consulting for growth oriented companies

Check out our Youtube Channel:

Top Ways How To Sell Like A Sales Professional

What Are They Afraid Of?

Authentic Persuasion Training:
Generating Referrals

What We Do To Help Our Clients Increase Sales

Gap Analysis

We'll assess your sales business unit to determine where you are today vs where you want to be.

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Monthly Advising

Fractional VP of sales support for your leader and team to enhance your sales operations.

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Sales Workshops

We offer sales workshops for sales, sales management, customer service & other sales support personnel.

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We drive serious results for our clients

2,000+

salespeople we've helped

20 years

of sales experience

.5 million

podcast views

Why people believe in us

Scott Newman

“Jason understand all aspects of the selling cycle and can rally any team to be able to hit targets. He has the ability to look at the larger picture, including market factors, and then develop a sales strategy that will be successful. Recommend highly for any sales team help.”

Scott Newman

CEO/Founder Transparent BPO

David Cutter

“These sessions can be helpful for anyone in a sales/consulting role that is looking to pitch a product or service, whether that person has had training or not. These techniques are easy to understand, easy to apply and are very practical for every day sales calls.”

David Cutter

President/Co-Founder - Massive+

Nicole Titschler

“Authentic is the Key word! Jason taught my sales team to be themselves while offering legendary service. End result is happy client after happy client and a sales team who feels confident and secure in guiding the client through the process effortlessly.” 

Nicole Titschler

Director of Sales Penny Mustard Furnishings

We provide great services

Online Courses!

Authentic Persuasion Membership Program

Designed as a self-paced and interactive learning environment, members will have access to content curated to provide value to anyone in sales or wanting to be in sales. New content and discussion created monthly.

Podcast

The Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team.

THE AUTHENTIC PERSUASION SHOW PODCAST

Let us help you

grow your business!

Schedule a free consultation to help boost your sales career or sales operations.

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SEI Blog

By Jason Cutter 08 Mar, 2024
Why is it important for salespeople to avoid giving out critical information, such as rates or fees, before understanding the client's specific needs and situation? Avoid the urge to instantly prescribe a solution to every prospect before understanding their unique needs and circumstances. Doing so can lead to a lack of trust and a bait-and-switch perception. In this episode, I analyze how early solution pushing can backfire, using the mortgage industry as a prime example. Learn why it's crucial to resist the urge to give a quick fix and instead focus on diagnosing the actual needs of your clients. Don't miss out on the valuable insight on avoiding unintentional bait-and-switch tactics and building trust with your prospective clients.
By Jason Cutter 08 Mar, 2024
How does the phrase "prescription before diagnosis is malpractice" apply to sales? What are the potential negative consequences of sales professionals trying to push their solution to everyone? Take the time to truly understand your prospect's pain points, goals, and needs before moving forward in the sales process. Not everyone is the right fit for your solution. Recognizing this and being honest with yourself and the prospect about it is a key part of the trust-building process in sales. In this episode, we'll be diving into the importance of diagnosing before prescribing in the context of sales. Learn the parallels between the medical field and sales, and how understanding the needs of your prospective buyers is crucial to ethical and effective selling. Tune in as we explore the concept of "prescription before diagnosis is malpractice" and its application in the world of sales.
By Jason Cutter 08 Mar, 2024
How do you engage with potential leads in a trade show booth? What are the key elements of the trust in the sales process? Building trust is a game changer in sales, especially for those who may feel uneasy about the pushy, traditional model. Shift offerings to a genuine interest in the prospect's needs. By initiating a dialogue and understanding their business, you can effectively position your solution in a way that resonates with them. In this episode, I talk about the power of building trust and rapport in sales conversations. Learn how to authentically connect with potential clients and guide them toward a solution, all while avoiding the pushy sales tactics of the past. Empower your sales approach with authentic persuasion! Gain valuable insights into building trust and rapport, essential for fostering genuine connections and closing more deals.
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