CUTTER CONSULTING GROUP

Why we are here
(and hopefully why you are here too!)


Let’s be honest…


Either you LOVE sales/selling.


Or you don’t.


And if you don’t, you might not even want to talk to a salesperson.


But what happens when you don’t “love” sales, but end up in a sales role?


Or – what can you do if you like sales, but you don’t love what you think a salesperson has to do to be successful? (Manipulate, trick, pressure, and/or nag someone into buying, or dealing with objections, confrontation, and rejection)


What if there was some way to get back to the heart of what a professional salesperson is really supposed to be?


What if there was a resource to help you learn everything you needed to know about being a successful salesperson that no one ever told you? (btw – there are a lot of salespeople out there who make a lot of money that we wouldn’t consider “successful” based on the tactics they use)


What if you had a way to help your team succeed in sales with a mindset shift and toolbox of strategies and tactics to move more prospects forward in the ever-changing game of sales?


Welcome to the Selling Effectiveness Institute.


Built around the fundamentals that have helped thousands of salespeople – the ones in the reluctant category and those that are good and want to be great – we are focused on shifting the way sales is done.


Most companies are great at teaching their salespeople about the product, what it does, why everyone should want it, and why the company is the hero of the story.


But they are all getting it wrong.


Buyers – of any product/service, whether B2B or B2C, high ticket, low ticket, custom or commodity – don’t care about you.


They care about themselves.


What most companies are missing is the only thing that matters in sales – the H2H part.


The Human To Human.


Once you master the H2H part of the sales process and conversation, the “closing the sale” (explaining your product, getting someone to agree, sign and pay) is just a final, automatic step.


Does your doctor do an exam, show the results, and then ask “Would you like to get your broken arm fixed today?” Or “What’s your budget for fixing your broken arm?” Nope. They did their job (exam – diagnosis) and the final part (sale/prescription) is a foregone conclusion.


[Which is why we are completely against the standard sales advice of “asking for the sale”, If you have to ask, you haven’t done your job as a professional.]


This is what we do.


We will help you improve your Selling Effectiveness, your teams Selling Effectiveness, your Leadership Effectiveness, and your Sales Operational Effectiveness.


If you want to win in the current era of sales and beyond, then you are in the right place.


Welcome to the Selling Effectiveness Institute.

Share by: