CUTTER CONSULTING GROUP

Ready to become an AUTHENTIC PERSUADER?

Selling With Authentic Persuasion: Transform From Order Taker to Quota Breaker will remove all the stress and anxiety you feel about selling so you can focus on what’s really important – your customers and their needs. Jason Cutter will reveal how being honest with customers, overcoming our misconceptions about sales, and persuading like a Professional will lead to sales success.

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By Jason Cutter 08 Mar, 2024
Why is it important for salespeople to avoid giving out critical information, such as rates or fees, before understanding the client's specific needs and situation? Avoid the urge to instantly prescribe a solution to every prospect before understanding their unique needs and circumstances. Doing so can lead to a lack of trust and a bait-and-switch perception. In this episode, I analyze how early solution pushing can backfire, using the mortgage industry as a prime example. Learn why it's crucial to resist the urge to give a quick fix and instead focus on diagnosing the actual needs of your clients. Don't miss out on the valuable insight on avoiding unintentional bait-and-switch tactics and building trust with your prospective clients.
By Jason Cutter 08 Mar, 2024
How does the phrase "prescription before diagnosis is malpractice" apply to sales? What are the potential negative consequences of sales professionals trying to push their solution to everyone? Take the time to truly understand your prospect's pain points, goals, and needs before moving forward in the sales process. Not everyone is the right fit for your solution. Recognizing this and being honest with yourself and the prospect about it is a key part of the trust-building process in sales. In this episode, we'll be diving into the importance of diagnosing before prescribing in the context of sales. Learn the parallels between the medical field and sales, and how understanding the needs of your prospective buyers is crucial to ethical and effective selling. Tune in as we explore the concept of "prescription before diagnosis is malpractice" and its application in the world of sales.
By Jason Cutter 08 Mar, 2024
How do you engage with potential leads in a trade show booth? What are the key elements of the trust in the sales process? Building trust is a game changer in sales, especially for those who may feel uneasy about the pushy, traditional model. Shift offerings to a genuine interest in the prospect's needs. By initiating a dialogue and understanding their business, you can effectively position your solution in a way that resonates with them. In this episode, I talk about the power of building trust and rapport in sales conversations. Learn how to authentically connect with potential clients and guide them toward a solution, all while avoiding the pushy sales tactics of the past. Empower your sales approach with authentic persuasion! Gain valuable insights into building trust and rapport, essential for fostering genuine connections and closing more deals.
By Jason Cutter 08 Mar, 2024
What are some common mistakes salespeople make when transitioning between rapport and empathy in a sales conversation? The transitions from rapport to empathy are crucial in moving prospects forward in the sales process. Many fail at this point, resulting in missed opportunities. Prioritize the potential client's needs over promoting yourself. Use the "two ears, one mouth" approach and only share relevant information if asked. This episode is an excerpt from one of my training sessions where I talk about the formula of trust. Tune in to the full episode to learn more about the art of building trust in sales and how to shift the focus from self-promotion to creating valuable and meaningful connections with potential clients.
By Jason Cutter 08 Mar, 2024
What is the formula for building trust? How does rapport and empathy play a role in this formula? Trust is not something you can ask for or require. It's built through a combination of rapport and empathy. Establishing a genuine connection with clients and demonstrating empathy towards their needs and goals is crucial in earning their trust. This episode is an excerpt from one of my training sessions where I talk about the formula of trust. Tune in to the full episode to learn more about the art of building trust in sales and how to shift the focus from self-promotion to creating valuable and meaningful connections with potential clients.
By Jason Cutter 08 Mar, 2024
How does empathy play a crucial role in the sales process, especially when handling objections and concerns? What steps do you take when you realize you can't help a buyer? By guiding prospects towards a solution, even if it means not doing business with you, you can build a strong reputation and generate referrals. Empathy and caring are the foundation of successful sales. This episode is an excerpt from one of my training sessions where I talk about empathizing for success. Learn the pivotal role of empathy in sales, and how it can shape your professional reputation and income. Tune in for actionable insights and strategies!
By Jason Cutter 08 Mar, 2024
Why is it important to put the prospect's needs first and ensuring that the energy conveyed in sales conversations is authentic and genuine? It's important to convey genuine care and empathy in sales conversations. By showing that you truly want to help the individual, you establish credibility and build trust. This episode is an excerpt from one of my training sessions where I talk about empathizing for success. Learn how genuine care and empathy can lead to client referrals, building a strong network of professional relationships, and sustainable success in sales.
By Jason Cutter 08 Mar, 2024
In what ways can sales professionals effectively respond to customer skepticism? What role do ethical behavior and professional standards play in the sales process? Understanding that genuine persuasion is about helping people and not just making a sale can transform how we approach sales and build authentic customer relationships. This episode is an excerpt from one of my training sessions where I talk about empathizing for success. Learn how ethical sales practices can change the game, and why saying "no" to the wrong fit is as crucial as saying "yes" to the right opportunity.
By Jason Cutter 08 Mar, 2024
What are the negative consequences of always trying to move everyone forward in sales, regardless of whether it's a good fit for the customer? Sales is about doing the right thing for and with your prospects, not to them. Reject the misconception that selling means always pushing to close the deal, even when it's not the best fit. Learn the value of helping people make the right decision for them, whether it involves buying from you or not. This episode is an excerpt from one of my training sessions where I talk about empathizing for success. Your success as a sales professional starts with doing the right thing for your prospects. Tune in to the full episode to gain invaluable insights into the transformative power of "no" in sales.
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